![]() They're quite happy to go home (drunk) at six in the evening, but don't want to stay up until three in the morning", Sanderson says. ![]() Their catch-cries ''fomo'' and ''yolo'' (fear of missing out, you only live once) are giving rise to phenomena such as the "drunch" (long, drunken lunch) "which suits an ageing demographic. Cashed up boomers and 40 and 50-somethings are living it up. The "SKI" generation (Spending the Kids' Inheritance) are kicking up their heels like there's no tomorrow (because they know, at their age, there mightn't be one). And Sanderson cites a figure of 77 per cent of boomers choosing food and drink to boost their health. ![]() ![]() By 2015, boomers will control more than half the global grocery spend. So food will need to be stocked on lower shelves, with bigger lettering on tags, in single servings, and with medicinal qualities. ![]()
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